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Joining the brand as a three month-old company in June 2021 creating brand assets (such as branded icons and digital marketing tools) was paramount. Additionally carried out digital marketing tasks such as email marketing designs, brand’s website content, and digital retailers’ specs.
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Partnered with the Ecommerce and Content Manager to develop social media content for both ‘good light’ and ‘Very Good Light’. Leveraged Adobe Illustrator, Photoshop, and Procreate to develop breakthrough social content for Instagram, TikTok, and email. Achieved an increase in conversion for email marketing campaigns and managed Klaviyo; an email and SMS marketing publishing and analytics system , to manage and track content performance.
(Click above to visit goodlight.world!)
Most Rewarding Project
When launching into an international market at Cult Beauty in the U.K. I created the GWP included when the skincare set was purchased. This compact mirror was designed with the intention to let the customers make it their own personalized mirror by being able to write on it. With a Gen-Z following, personalization and individuality are of utmost importance. What better way to make an otherwise stationary object completely the customers’ own than by making it interactive and a picture-worthy accessory!
Front Digital Copy
Back Digital Copy
Final Physical Product
Other Projects:
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Clean, Vegan, Sustainable
Branded Icons
Homepage Animation
